Problem:
Choose two or more of the Internet marketing strategies below and discuss when you believe they would be most effective and least effective in attracting customers and new business relationships. Explain your reasoning. Include at least one "use" and one "do not use" recommendation for candy store company. Document your rationale. MUST BE BETWEEN 4-5 PARAGRAPHS
- Direct e-mail
- Cross-media advertising
- Banner advertising
- Target market
- Public relations
- Search engine registration
- Affiliate programs