Question 1. What are some differences between an organization's publics and its target market(s)?
Question 2. Why is it critical to define your organization's internal and external publics?
Question 3. Why is it important to keep internal publics informed?
Question 4. How does corporate culture affect an organization's internal communications?
Question 5. What are the primary differences between advertising and publicity?
Question 6. What are some of the positive and negative aspects of publicity? How can third party endorsements be successful in generating publicity?