Problem:
You are a public information officer within a larger natioanl retail company called XYZ. Company executives are discussing implementing an aggressive expansion strategy over the next 3 years. If approved, the company will double its retail outlets and span coast to coast.
As the public information officer, it is your job to write and send out press releases and give the public interviews: however, it is also your job to provide info. to executives as they attempt to decide if they want to persue the expansion.
XYZ had a good reputation: socially and accommodative responsible, no problems seen if to expand.
What is XYZ's social responsibility assertiveness? With the four main benefits of being social responsible and the fact that XYZ can take advantage of these benefits.
The below are the four main benefits to work with:
*reinforces customer loyalty
*historically, financially outperforms competitors
*recovery after a crisis is typically easier
*the CEO's reputation is often seen positively
Remember this is an argument for expansion and taking advantages of the four benefits the company many enjoy as a result of being socially responsible.