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Role of a publicist for a new organization

Identify the elements of a media kit.

Problem 1. Assume the role of a publicist for a new organization that holds the patent on a new life-saving drug.

Problem 2. Develop a list of the contents in the media kit necessary to create publicity for the new organization/drug.

This is what I considered to be some of the basic elements of a media kit:

- Publicity releases
- Fact sheets
- Brochures
- Photographs
- Q AND A's

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