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Explain a problem to be solved and the use of the spanning tree technique, the maximal-flow technique, and the shortest route technique in solving the problem.
Explain PR's role and functions within an organization. Explain the impact of effective communications to internalpublics.
Describe the value of branding for both the buyer and the seller. How would you go about developing a brand for the product and/or service.
Describe the relationship between IMC processes and marketing strategy in profit and not-for-profit organizations.
Identify the source(s) of power available to you as the marketing assistant.
Compare and contrast the following strategies for growth: market penetration, market development, product development, and diversification..
What factors do you think influence whether consumers respond to a social marketing campaign to reduce drunken
How would you have set and advertise the Crafts pen's price? Would you have used a cost plus approach or some other method? Explain.
Discuss the premise that Marketing is a conversation. If so, define how the conversation can or should evolve - what are its stages?
Think about demographic and sociocultural trends and changes and explain how each organization's interpretation of these trends and changes has affected
Write a paper taking a position on business ethic versus consumer responsibility as it pertains to marketing.
Please assess Kotler's premise. Do you agree or disagree? Is effective marketing today about "Making It an Experience" for customers?
Describe forecasting and market demand? Explain the impact of forecasting market demand?
The marketing mix consists of six major modes of communications
Research reflects that there are five primary reasons for consumer Value Migration or Switching. Based on your expanding awareness of Customer Retention
Question: What kind of factors affect global and domestic marketing decisions? Can you give me an example of an organization.
1) Develop an initial sales promotion schedule. 2) Create an advertising plan. 3) Identify public relations opportunities for the product/service.
Design a system of internal controls to minimize the risk of fraud and loss.
Persuasive research that finds it's five times more profitable to spend marketing and advertising dollars to retain current customers
Compare and contrast the promotional activities - both online and offline - and discuss why they are successful/or not.
What do you think Sam Walton's, founder of WalMart, ideas were in controlling pricing when he first opened up the Wal-Mart chains?
Write a proposal to the Project Director, explaining the four basic components of your advertising and public relations campaign process.
Challenges that a marketer such as Nike or Coca-Cola might face in terms of measuring promotional effectiveness versus a direct marketer?
What is the impact of channel management decisions on the On-Demand video rental marketing?
Prepare a PowerPoint presentation (using both the slides and instructors notes sections of PowerPoint) to: 1. Explain why you selected these firms.