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Pr tools critical in building long-term relationship

Problem:

What PR tools are critical in building long-term relationships with an organization's publics? What are the advantages and disadvantages of these tools? Which PR communication tool do you feel is the most effective? Why? How should an organization go about creating a positive public image?

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Marketing Management: Pr tools critical in building long-term relationship

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Marketing Management: Pr tools critical in building long-term relationship

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