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You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China.
Problem: What type of Public Relations (PR) activity is evident at Hewlett-Packard Ltd (HP)? Give a couple of examples.
They have no internet presence. What should they do to use technology to boost traffic?
Find examples of ads that aim to inform, persuade, and remind. Describe the ad and its effectiveness.
Estimate what fraction of the price of a pocket calculator is required to cover the cost of developing the product?
How can Its Popcorn Time use technology such as Internet, CRM tools, and databases to develop long lasting profitable customers?
What are the external environmental factors that influence the marketing strategy of organization?
Define/explain high-level program success factors for a marketing plan by evaluating stakeholder expectations.
What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing?
Have you ever used a technique in planning to cover all the bases such as mind-mapping? If so, does it do the job for you?
How might a communications audit be beneficial to our organizations effort to reach its public's through Public Relations?
Taking a page from his efforts, how would you describe the term Public Relations Myopia? Give a couple of examples of what you mean.
Alamo Rent-A-Car defines its as leisure travelers, whereas its major competitors focus on business travelers.
Discuss how the company can approach the marketing of that product or service differently (through an angle other than price).
What the impact is of a marketing communication objective on the communication strategy of an Integrated marketing communications campaign.
What happens in the the long term if a company constantly loses market share but gains in revenue?
What are five key success factors that are critical to any company engaged in marketing?
A market plan budget and calendar, establish some benchmarks, tracking plans and an analysis methodology test phase 12 and evaluation.
Discuss some of these rules of eMarketing 1. Power shift from sellers to buyers 2. Increasing velocity
How does the overall role of marketing impact your organization and departments within your organization?
"Marketing planning is a waste of time; action is what is important." What are your comments and reactions regarding this statement?
Would you consider that a non-profit might have an easier task of doing socially responsible or humanitarian marketing
What primary and secondary research methods are used in the workplace? How effectively are they used? Give an example.
What would be a creative way to sell computers. How you would sell computers to organizational buyers vs to consumers.