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What is marketing? How does marketing fit into a company overall? How does it differ from sales?
Basic factors that a firm should analyze before deciding whether to standardize or customize their international marketing strategy.
To test the effectiveness of a new type of plastic handcuffs, law enforcement agency puts cuffs on sample of 30 persons who belong to local weightlifting club.
XYZ, Inc.'s executive management team has decided to market their top-selling product to China.
Describe in detail KAISER PERMANENTE. Discuss how this product is new to the marketplace.
How would you use the information on whom Americans trust for marketing purposes?
What would be the impact on foreign exchange markets if Congress takes too long to raise the US debt ceiling and some of the debt is in danger of default?
What types of information would assist you in forecasting market potential and future demand for products and services of this emerging "maturity market"?
Why is the first step (problem recognition) in the consumer purchase decision process, probably the most important?
What are the various segmentation criteria that must be considered for target market selection?
Are the different organizations using different pricing strategies? What strategies are being used and why?
Of the theorists (Adam Smith, David Ricardo, Heckscher-Ohlin, Michael Porter) who in your opinion most accurately describes the realities of global trade?
Find a recent crisis where an organization's credibility was threatened.
Give an example of an organization that has effectively utilized place or distribution strategies to create a competitive advantage.
How would you, a manufacturer of exercise equipment, benefit from the addition of another channel of distribution to the two-level channel it now uses?
Choose an example of market segmentation. Discuss the criteria used to segment the market and the strategies used to appeal to the segment.
What types of special difficulties does a marketer face in promoting its products to two market segments of consumers who use the product in very different ways
What makes some global marketing strategies better than others and how do you know the difference?
While conducting marketing research about LEXUS: Conduct an information search on the luxury car market.
How do values and the underlying organizational culture of an organization frame its response in the execution of strategic plans?
Discuss organizational ethical processes as well as regulatory and legal rulings that might affect consumer trust when using an eBusiness Web site.
Is it a good idea for a small company to adopt a differentiated segmentation strategy? Explain.
Develop a privacy policy that can be used by a typical company that collects stores and possibly sells consumer data.