Concepts in action-business scrabble


Concepts In Action: Business Scrabble

The job of the PR professional involves dealing with words, articulating and framing situations in specific ways and managing and leading a key business function. Take the following alphabetized words and reorder them in such a way as to show their relationship to one another. You have many options, you may reorder them from general to specific, or by who uses them form top of the organization to the bottom, in terms of the order in which they are used in a business process. After you have reordered the list, please add one or two sentences next to each word, indicating what you think the term means and why you think it fits in the place you have placed it. These are some of the most misused/misunderstood words in business, so it is not easy as it sounds!

Please physically create a NEW list by re-ordering the items. Please do not simply place number next to the list without reordering the list. Also, please place your response at the TOP of your post not below the question --its easier to read that way. Note the responses of others, and defend your position in class discussion.

  • Control
  • Goal
  • Lead
  • Mission
  • Objective
  • Organize
  • Plan
  • Review
  • Strategy
  • Tactic
  • Vision

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Marketing Management: Concepts in action-business scrabble
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