Start Discovering Solved Questions and Your Course Assignments
TextBooks Included
Active Tutors
Asked Questions
Answered Questions
Please remember that this assignment is all about--marketing the product or service to your target customer group
You are a member of a team that has been assigned to develop marketing strategies for the company's home office computing product lines:
What do I need need address about the 3 schools for comparison in the industry?
Do you think that marketing should be included as part of the sales organization within a company? Why or why not?
Given the two scenarios below, discuss if they are examples of good corporate marketing, or unethical corporations taking advantage of the consumer.
Target Audience & Competition are the next components to be addressed as part of the process of developing a Comprehensive Strategic Marketing Plan.
In their book Radical Marketing, Sam Hill and Glenn Rifkin lay out a set of guidelines that can help other companies emulate the radical marketers.
Give examples of primary and secondary data collection methods the manufacturer might have used (or considered) and why they were chosen.
Problem: What is the relationship between market segmentation and buyer behavior?
As there are five parts to the Audit, and four questions above, you should present to instructor 20 pieces of information about your approach for doing audit.
How has the advent of the internet created opportunities for marketing? Provide references at the end of the response.
Sharon Solomon is an entrepreneur who created and markets cooking videos under the brand name At Home on the Range.
Then, offer three suggestions on ways that she can obtain less expensive market research.
Discuss how the four trends in the natural environment will produce opportunities and threats for your company.
How would a better understanding of consumer behavior have possibly helped prevent Pillsbury from making this expensive mistake?
There are six major forces in the global macro-environment that a marketer should be aware of.
Explain how the governmental procurement process differs from the business market purchase process.
Discuss how Maurer would conduct a business-goods marketing test.
Discuss Homeboys in terms of the three "Ps" of service marketing as defined by Booms and Bitner.
Discuss the four options the manufacturer has for direct exporting.
Give examples of how marketing mixes are relevant to international marketing.
How has marketing as a discipline evolved over the past 20 years and over the past six weeks?
Johanna Ibrahim is a director of marketing communications for a manufacturing company
Your role and the idea of funding a marketing campaign are being challenged by "Its poptart Time" financial adviser, who happens to be a close friend of owner
Should these issues impact the marketing of "SunShine" drink? Why or why not?