Analyzing cultural differences between nations


Assignment:

Q1. Do you think that cultural differences between nations are more or less important than cultural variations within nations? Under what circumstances is each important?

Q2. Identify some constraints in marketing to a traditional Muslim society. Use some of the examples in the chapter.

Q3. What layers of culture have the strongest influence on business people’s behaviour?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Analyzing cultural differences between nations
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