Distinguish services and products


Assignment:

Q1. How would you distinguish between services and products? What are the main implications of this difference for the global marketing of services?

Q2. To what degree should international markets be offered standardized service and warranty policies that do not differ significantly from market to market?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Distinguish services and products
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