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What were the norms of the group before and after the shift? How did these norms affect group cohesion and performance.
Carl Spackler works in research and development for a chemical company that makes non-nutritive food additives.
How useful is GNP when undertaking a comparative analysis of world markets? What other approaches would you recommend?
Distinguish between: (a) free trade area, (b) customs union, (c) common market, (d) economic and monetary union and (e) political union.
Why is political stability so important for international marketers? Find some recent examples from the press to underline your points.
A country’s natural environment influences its attractiveness to an international marketer of industrial products. Discuss.
Discuss the advantages and disadvantages of having the same product range shown in all IKEA catalogues around the world?
When Vicki Cambridge reached her office, she had a message from Mike Smith, the regional sales manager, to meet him in his office regarding the ABC Telecom.
Contracts may have many types of clauses or terms and conditions that must be read and understood by the manager.
To learn more about careers in sales, go to www.bls. gov, the Web site for the Bureau of Labor Statistics.
What type of conduct does the DSA address in the code? How is the code enforced? Do you feel this code is adequate to control the behavior .
You have taken a summer job in the windows and doors department of a large home improvement store.
Make a list of all the elements that should be included in your compensation package. What changes, if any, should be made over time?
I really like all the things this copier does, but I don’t think it’s going to be very reliable. With all those features, something’s got to go wrong.
Similar to a sales manager and a salesperson, your instructors evaluate your performance to assign you a grade.
What are some of the potentially ethically troubling and illegal situations facing professional salespeople, and how should they deal with them?
Imagine that a time machine has transported you back to 1957. How was a day in the life of an office furniture salesperson different in 1957 than it is in 2007
Choose an industry or a specific company that you would like to work for as a salesperson. How would you generate and qualify leads?
Assess the extent to which Staples has developed a successful multichannel strategy. What factors have contributed to its success?
Toyota’s campaign for its new Scion line was designed to both inform and persuade 20-something buyers that the car meets their needs.
The designer jean company Juicy Couture has embarked on a new IMC strategy. It has chosen to advertise on the NBC Nightly News and in Time magazine.
Suppose Heinz has just come out with a new product called Samores—crunchy peanut butter with chocolate chips and graham crackers.
It’s holiday time, and you’ve decided to purchase a jewelry item for the person of your choice at Tiffany & Co.
What makes marketing communication deceptive? What are the features of stealth marketing campaigns that make them vulnerable to charges of deception?
A retail store places an ad in the local newspaper for capri pants. The sales of the featured pants increase significantly for the next two weeks.