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Should religion be used to market products? Do you find this strategy effective or offensive? When and where is this appropriate, if at all?
This campaign is an exemplary instance of advertising adaptation. Identify an advertising adaption of a global brand in your own country.
In some countries it is difficult to measure and quantify social class. Why might this be the case?
Describe what we mean by the term mass class and summarize what causes this phenomenon.
Some countries have similar stratified social classes to the United States and Western Europe, but many do not.
Are we witnessing a long-term shift in consumer behavior, or do you believe this is just a temporary situation?
Explain what is meant by achieved versus ascribed status. What is the significance of lower fertility rates in higherand middle-class families?
What are some of the obstacles to measuring social class in today’s society? Discuss some ways to get around these obstacles.
Status symbols are products, such as Rolex watches or expensive sports cars, that we value because they show others how much money or prestige we have.
Why might a marketer be interested in the second largest ethnic group in a market? Is this group difficult for marketers to reach?
How important is the global youth market? Suggest products and services they would want to use.
Should members of a religious group adapt marketing techniques that manufacturers customarily use to increase market share for their secular products?
List at least 10 of your friends. They can be close friends or acquaintances. Try to rank them in terms of their influence on your purchasing behavior.
Several colleges have sponsored “social media detox” events. Students at Saint Mary’s College of California were challenged to “Disconnect".
Select and analyze a few online campaigns where the humor is used with the product and without the product.
What is an opinion leader? Give three reasons why they are powerful influences on consumers’ opinions.
Define conformity and give an example of it. Name three reasons why people conform.
A study on antibranding documented hostility among consumers who object to the gas-guzzling Hummer vehicle.
Your classmates are a group of friends who have decided to open a small retail shop. The team is torn between two storefront ideas.
The researchers speculated that the reason for this social contagion effect is that when our best buds get fat, this alters our perception of normal body.
The Rio Olympics 2016 once again proved that major sporting events would struggle to attract the necessary finance and backing.
McCann World group manages over 50 brand community pages with over 4 million fans. None of the communication strategies are exactly the same.
SureBzz claims it is the first and leading word-of-mouth marketing service in India. The business works by creating a community of “Sure Bzzers.”
In 2013 in the United Kingdom, Channel 4’s program Dispatches featured an investigation into brands buying social media interactions.
The strategy of viral marketing gets customers to sell a product to other customers on behalf of the company.