Assignment:
Q1. What is a brand community, and why is it of interest to marketers?
Q2. Define conformity and give an example of it. Name three reasons why people conform.
Q3. How does the Principle of Least Interest relate to your success in a romantic relationship?
Q4. Could a marketer create a generalized opinion leader?
Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.