Buying social media interactions


Assignment:

In 2013 in the United Kingdom, Channel 4’s program Dispatches featured an investigation into brands buying social media interactions. The documentary discovered that low-paid workers in Bangladeshi were being used as “click farms.” They were employed to create Facebook likes, Twitter followers. and multiple YouTube views. The episode resulted in calls for immediate action to stop the practice. What action should be taken to prevent this?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Buying social media interactions
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