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Consider your own level of communication competence. Choose one type of situation in which you would like to communicate more competently.
Consider the limitations of Porter’s five forces model discussed in the text. Given these limitations and the rapid pace of change in today’s business.
List each of the 10 knowledge areas of the Project Management Institute (PMI) Project Management Body of Knowledge (PMBOK) version 5
Are these values, authentic, distinctive and unique from the perpective of consumers and other stakeholders in the premium car market?
It will be important once we launch our new product, MM Global Buds, to measure the degree of success. We can do this in a variety of ways.
Determine two (2) emerging trends in the external environment that prompted General Electric (GE) Healthcare to develop a new strategy for the production
Choose a?? product (goods or services) to which you are a loyal consumer. ?Describe that product to the class.
Review the following information from the article "A Cost-Benefit Analysis of the New Orleans Flood Protection System" by Stéphane Hallegatte (2005)
Which campaign integrated more marketing communications (used more marketing tools). Given the customer's request was this the correct thing to do
Consider launching a dairy snack food in the German market. Research how and what kind of packaging is used by competing brands in the marketplace.
Review the case-Victory: The New American Motorcycle Celebrates Its First Decade on the Road by Mark Blackwell, Victory Vice President1
For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are fairly undifferentiated
You might need to create some hypothetical details to fill gaps in researched information. However, the project should use as much real information as possible.
Find a local healthcare organization that specializes in treating specific patients (ex: cancer, pediatrics, catastrophic injuries) or illnesses.
How does understanding the process of diffusion of innovations help marketer's better target and communicate to those target markets.
What is the product and service model of Southwest? Who is their primary target market, and how is Southwest positioned with this group?
Develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist
Company Posts - Measure how often the company posts on each social media platform.
A large chain restaurant hires your team as consultants. The restaurant executives are launching a new marketing campaign.
Are there other ways to attain some of the benefits of ERP without purchasing a system through an expensive ERP provider?
How does the concept of intercultural impact of new media increase the complexity of the statement (technologies are simply tools)?
And how is IBP distinct from the advertising industry's prior emphasis on integrated marketing communication, or IMC?
The concept of "market equilibrium" is defined as when the quantity of a commodity demanded is equal to the quantity supplied.
What is the competitive environment of kaiser permanente? What tools of the marketing mix would be most effective for kaiser permanente? Elaborate.
Compare two company fan pages on Facebook. Analyze the strategies used by both. What are the similarities and differences in their approaches?