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In recent years in the brewing industry, a couple of large firms that have historically had most of the beer sales (Anheuser-Busch and Miller).
The Johnson Company manufactures buttons and pins with slogans and designs. These pins are inexpensive to produce.
What concepts of moral philosophy and social responsibility are applicable to the practices of Anheuser-Busch.
The text lists several unethical practices of consumers. Can you name others? Why do you think consumers engage in unethical conduct?
Describe, in one or two sentences, how your marketing plan addresses each potential issue. Identify what, if any, ethical and social responsibility issues.
A college in a metropolitan area wishes to increase its evening-school offerings of business-related courses such as marketing, accounting.
Does a firm have the right to “create” wants and try to persuade consumers to buy goods and services they didn’t know about earlier?
How does customer relationship management give you a different perspective on some aspect of marketing, consumer behavior, and/or behavioral change?
Customer feedback is an important part of this entrepreneur’s decision making process.
What is the current status of Cameroon, Africa in the world marketplace? What do you see as the future of Cameroon in the world marketplace?
Give an example from any business or product you are familiarity with and use the technique to develop your marketing segmentation strategy.
The Crayola brand is currently placed on a wide variety of products, including crayons (standard and fluorescent colors packaged in a wide variety of box sizes)
Could someone find me a feature article from a major business and marketing publication/journal which focuses on the use of technology in marketing.
Countries and manufacturers are currently competing to build the fastest supercomputer.
Scenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company's
Could one posit the argument that elasticity as a measurement is a reflection of consumer values, culture and preference?
Which of these core competencies could stop generating rents for your firm in the future (and what new core competencies could emerge in your industry)?
Describe the activities of an automobile dealer that practices a selling philosophy versus one that practices a marketing philosophy.
What consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds.
Implementation Plan: The section details how you will turn your plans into results. You will need to provide a list of marketing tactics/actions
Consider both Wal-Mart and Amazon. In what ways do these two companies compete? Compare them using the variables of the marketing mix.
Provide a good definition and description of Porter's Generic Strategy (Broad Differentiation) that your company is currently pursuing.
Did the tactic hurt or help the company overall? Discuss price adjustment considerations and legal and ethical considerations.
Consider the many means of differentiating products and services. Give an example of those differentiation strategies that have the most impact on your choices?
Personal branding is an essential element for marketing yourself and the skills that make you successful.