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Who are the fashion opinion leaders in your country? How do they match up with the desired profile for such leaders?
IKEA, the Swedish furniture and home design company, has 283 stores in 26 countries and generated profits of $3.2 billion in 2015.
A tourism study based in Penang focused on why tourists buy products and services. What is the probable link between this and self-image?
Spontaneous purchases of desirable products is something all retailers want. The problem is that spontaneous purchasing also means spontaneous thefts.
Marketers use “tricks” to minimize psychological waiting time. These techniques range from altering customers’ perceptions of a line’s length.
A Nielsen survey in 2015 showed that 60 percent of consumers browsed online before they made a purchase in-store.
Why do you think Coca-Cola decided to include rewards and other experiences in their recycling campaign in Singapore?
A consumption situation has a buyer, seller, and a product. What else would you add? List three separate motivations for shopping, and give an example of each.
In this exercise, we want to apply the four types of global strategy. Imagine your group works for Clif Bar (Website-clifbar).
Would your firm’s product or service need to be modified or marketed differently if it expanded beyond the home country?
How do business models in the sharing economy differ from traditional purchase processes? List three factors that help to determine store image.
Discuss ways that organizations can use “nudges” to change consumer behavior. Critics refer to them as benevolent paternalism.
Name two ways in which a consumer problem arises. Give an example of the sunk-cost fallacy.
Over the week spend a minimum of 3 hours researching marketing strategies for two companies in your area.
Compare a pharmaceutical R&D alliance with a prescription-drug marketing agreement, and recommend a governing mechanism for each.
What do you hope to accomplish by implementing the new process?
Discuss the particular American values you can target successfully with your product. Discuss any ethical considerations that need to be considered
What is purchase momentum, and how does it relate (or not relate) to the model of rational decision making?
Describe the difference between a superordinate category, a basic level category, and a subordinate category.
Based on the article, examine how value proposition in the hotel industry has evolved to change guest behavior across generations
How can a marketer manipulate the social and physical surroundings in a retail store to influence purchasing decisions? How does it work?
Excessive food consumption may link to emotional issues such as feelings of inferiority or low self-esteem.
Industrial purchase decisions are totally rational. Aesthetic or subjective factors don’t—and shouldn’t—play a role in this process. Do you agree?
If you are the CIO or an executive manager at a small company that depends on this type of advertising to generate revenue, how might this affect your feelings
Technology has the potential to make our lives easier as it reduces the amount of clutter we need to work through to access the information.