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Imagine that you would like to build a business of your own. Examine the importance of trading area analysis, and propose the manner in which you would use
Suppose you work for the Wholesome Hamburger Company that owns a 100 fast food restaurants in California.
Develop a SWOT analysis specific to the technology-related aspects of PepsiCo and outline a (brief) 5-year plan for the company that includes recommendations.
Develop an outline of the product life cycle for a company's major product. Post the outline of the product life cycle in this forum.
Select an innovative product and company. Consider these questions: How does this product fill a market need? What is innovative about it?
Brief Description: Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes.
Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term
If you were developing a marketing campaign for the Harley-Davidson Motorcycle Company, what group of consumers would you target?
Last year, an organization established a company policy requiring that all employees smile and make eye contact with customers.
You are required to complete a professional report/plan that demonstrates your ability to meet the learning outcomes of the module.
Include your balanced scorecard and its impact on all stakeholders, and the communication plan.
How did Uber balance global standardization and local adaptation in China? Evaluate the initiatives/products Uber developed in China?
Select and research a company that sells the same type of product in multiple global markets. You will also be asked to access country-specific Web sites
Your focus will be on the domestic, or U.S. marketing of this product only. If the product is also marketing in other countries you do not need to concern
A brand extension is actually a key component of any main brand strategy condition. It can play both roles depending of the extension kind and customer feedback
Thoroughly describe the rebranding that the company went through. Focus on at least three (3) areas of change for the rebranding; i.e. logo, product line
Analyze the market position of the Ethiopian farmers using Porter's 5-forces as a frame of reference? What do you conclude?
If the Amazon is already global, determine the elements to research to improve their global marketing position. Use clear and insightful critical analysis.
Design a questionnaire that you will use to survey at least five potential customers to determine the level of interest in your product or service.
Design, develop the market and engineering information about target market and decide decision maker in the purchasing process.
Is it going to shift from the traditional developed countries to developing and the least developed countries? How will endowments affect the shift?
Describe the Stanley Milgram experiment. Why does it work and what important lessons about persuasion and influence were learned from it?
Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it.
Discuss which skill you need to better develop, and how you will develop this skill to improve as a professional in your field.
Describe the logic behind ‘customer profitability segmentation’ from the company point of view. Do you think this is an effective segmentation strategy?