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What is your rationale for your recommendations? In other words, why do you recommend this course of action?
Course is all about how to successfully make complex sales. Using the descriptions and characteristics found of The New Strategic Selling
Coca-Cola is a well-established consumer products company with a strong position in the global market.
Under what circumstances might it be unethical to use consumer postings on a brand community Facebook site as data in qualitative research?
Choose a print advertisement that makes a convincing argument in favor of a product, service or charity.
Choose an international company and one of the company's products and give the background of the company and why you chose the product.
The interest rate earned in a state bank account is about one-half the rate of inflation.
Explain the reasons why you think your two marketing strategies will be effective to the two categories you have chosen.
Choose a company that you are familiar with - maybe it is already the organization where you currently work.
Choose a local small business. How does the company currently use digital media? Are these methods or strategies effective?
You are in charge of creating a viral marketing campaign for a company. Imagine you have access to the entire Twitter social network.
When a couple of marketing managers for Coca-Cola told attorney Elizabeth Finn Johnson that they wanted to sue their Coke Zero.
Can you think of any companies that follow a lag and/or lead policy? Why do they believe it pays to pay differently?
Companies who market internationally often have to work hard to find an effective and profitable balance between standardizing.
Evaluate whether the replacement of highly paid workers with lower-paid workers did or did not cause Circuit City to perform so poorly.
Are there larger problems in the competitive landscape for Best Buy that cannot be solved by compensation strategy changes alone?
How does your company or school compare to Microsoft and Merrill Lynch? What business strategy does it seem to “fit”.
What is culture? List three dimensions that social scientists use to describe a culture and give an example of each.
Consider three important changes in the modern family structure. For each, find an example of a marketer who seems to be conscious of this change.
A teen chooses to eat, sleep, and breathe a particular lifestyle for a brief time, and the brand needs to connect with this in an authentic way.
Find good and bad examples of advertising that targets older consumers. To what degree does advertising stereotype the elderly?
Is there a point at which a subculture becomes so “mainstream” that unique marketing approaches are no longer appropriate or necessary? Discuss.
What is the difference between sacred and profane consumption? Provide one example of each. List the three stages of a rite of passage ritual.
Select a product category and, using the life-cycle stages, list the variables likely to affect a purchase decision for the product by consumers in each stage.
Is it practical to assume that people age 55 and older constitute one large consumer market? How can marketers segment this age subculture?