Rules of engagement for young consumers


Assignment:

Q1. How important is the global youth market? Suggest products and services they would want to use.
Q2. What are the rules of engagement for young consumers?
Q3. What is geodemography? Is it straightforward to apply it to any market or country?
Q4. Geodemographic techniques assume that people who live in the same neighborhood have other things in common as well. Why do they make this assumption, and how accurate is it?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Rules of engagement for young consumers
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