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Do you think Apple’s Web site simplifies or complicates the process for the average consumer? Explain.
Describe the Leadership Landscape of the 20th and 21st centuries then explain the types and kinds of change it engendered or engenders.
Analyze specifically why it occurred, what might have been done to prevent its occurrence, and what measures would prevent its recurrence.
Describe the function and flows that needs to be performed by Kaiser Permanente's marketing channel.
Describe an experience with a brand that has done a great job with relationship marketing, permission marketing, experiential marketing.
Describe the benefits of, or problems with, micromarketing that you found in the research.
Describe how the advantages and disadvantages of mediated communication influence your interpersonal relationships.
Define the term criteria and examine two (2) ways they function in helping someone make an important decision.
Describe the Policy Deployment 10 Step process. Give an example for each step (or describe a tool that can be used during that step).
To what degree will Tata Mortors' succeed in delivering a successful low-cost vehicle to consumes in India and other developing economies?
Define a “core capability.” What are the core capabilities of Amazon, Google, and Walmart? List some new markets.
In deciding which channel to use in a specific communication situation, list at least four factors that should be considered and briefly explain why each.
What is Lifetime Customer Value (also referred to as "Customer Lifetime Value") and why is it such an important business concept?
Define Micro blogging and describe how this social media platform can help position a brand.
Define and discuss opportunities and challenges of the matrix organizational structure. Considerable discussion is raised surrounding role clarity.
When dealing with an irate customer who are they upset with, you or the respective business?
Decide on a product or business that you want to Market on the Internet. You will begin to outline your Internet Marketing Plan.
What deceptive marketing practices have you witnessed personally? Are they price, promotion,product, or packaging based?
It is possible for the company to be the lowest producer in its industry and simultaneously have an output that is the most valued by Customers.
Develop a communications strategy to achieve effective and efficient communication of performance data and performance improvement initiatives.
List and discuss the key characteristics of organizational buying that make it different from consumer buying.
What roles do the various individuals play in the purchase process for a wastewater treatment system?
Explain what is meant by this statement: “Quotas are a hidden tax on consumers, whereas tariffs are a more obvious one.”
As a novice in global marketing, which global market-entry strategy would you be likely to start with? Why?
Describe the new features you would add to an automobile designed for consumers in the 55+ age group.