Analyzing influence of purchasing behavior


Assignment:

List at least 10 of your friends. They can be close friends or acquaintances. Try to rank them in terms of their influence on your purchasing behavior. To what extent are you more likely to trust and follow the opinions of your closer friends compared to your acquaintances? What types of product and service purchases have they influenced?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Analyzing influence of purchasing behavior
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