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Do you think these values encourage or discourage use or ownership?
Which company is best positioned to appeal to (a) middle class consumers and (b) downscale consumers?
Are loyalty programs more likely to be successful for certain kinds of products and services than for others?
Problem: What is the purpose of customer relationship management (CRM)?
How does the customer impact the delivery of this service?
Does the size of a small business prevent it from pursuing an adjacent segment strategy?
I need a product strategy for selling knives on a new e-business website. The knives we are going to sell range from hunting knives to general use type knives:
What is consumer behavior? What is the importance of consumer behavior within the framework of marketing?
Veteran salespeople can pose unique challenges in terms of compensation. Why?
Take a position on consumer responsibility versus corporate responsibility as it relates to ethics in marketing. Who is responsible?
Select an example of a commercial product or service and address the following questions: Who are the customers?
Develop a policy to empower customer service desk associates to resolve customer problems, including the limits to their empowerment.
Why is total customer service (TCS) so important? How can relationship marketing benefit a company?
What factors should be considered in price setting? Which of these factors is most important? Why? Why is adapting the price of a product important?
It is sometimes said that salespeople should be familiar with their customers' marketing plans
Think of a company that has provided great customer service to you recently. What did it do? How did it go beyond what you expected?
How do you sell your product to your client when you know that your product is not as good as your competitor product?
Which Federal antimonopoly law specifically addresses deceptive ads or selling practices?
Explain how a buyer's characteristics will influence consumer buying behavior.
Why is it important for an organization to identify their current and future customers and their needs?
Develop an initial sales promotion schedule. The product is a vegetarian burger made out of soy beans for a domestic market only, not international.
Question: Explain the purpose of each step of the new product development process.
Describe how the company uses the direct channel of distribution. - Describe how the company uses the indirect channel of distribution.
Do you think their effort to evaluate the business from the customer's perspective was the KEY contributor to improved performance?
How can customers move effortlessly from one to another? Give examples of companies who have successfully created the transparency.