Problem:
Details: Sometimes it's best to learn from other industries, so you take a break from studying the gourmet food industry. Choose one of the following categories:
Airlines: Southwest Airlines and American Airlines
Computers: Dell and Apple
Clothing: Gap and Ann Taylor
Department stores: Wal-Mart and Nordstroms
Research and discuss the marketing promotions used by the two organizations in your chosen category. Compare and contrast the promotional activities - both online and offline - and discuss why they are successful/or not. You should review World Wide Web and all other media (TV, radio, print, promotional events and items) to view promotions currently being used by both organizations. (You can also use the Library's Full Text database to research articles about these companies' marketing strategies.) Focus your comments on the communication medium and messages, and how they align with the 4 P's.
Objective: Use effective communication techniques.
Discuss the characteristics of consumer behavior.
Discuss the interaction among the marketing mix variables and the implications for product, promotion, price, and distribution management.