Customer satisfaction index


Problem:

Your supervisor has forwarded you an email from corporate headquarters about the alarming increase in customer service complaints. You have been asked to analyze the situation in terms of the industry standard. In addition, you are to identify who within the organization is best positioned to impact customer service and if these people are among the top or bottom in terms of the organizational structure and/or pay scale? Also, you are to determine how your industry rate in terms of customer service compared to other industries.

You will need to search the Internet with the key words of "customer satisfaction index" to find the required information to complete this assignment.

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Marketing Management: Customer satisfaction index
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