Please help with the following questions:
Problem 1. You are a marketing manager of a very innovative washing machine. The product has all the continuous improvements including a computer chip that regulates water temperature. Of course the retail price is very high. Your boss wants you to recommend what type of family types within the family life cycle to target. What is your recommendation and why.
Problem 2. A restaurant has hired you as a consultant to identify opinion leaders in the community. They want you to show them how to reach these opinion leaders and the marketing techniques to get them to the restaurant and to make sure they have a positive experience. Explain how you would proceed.
Problem 3. Research shows that children under 12 purchase products that are targeted towards teenagers (over 14 years of age). Explain why.
Problem 4. Culture helps marketers sell product by the use of cultural rituals and artifacts. How does this help watch companies sell watches.
Problem 5. You are the marketing manager for a winery that has been extremely happy with an ad campaign that focuses on friends drinking your wine in an informal setting. Please share your thoughts/ideas of why the winery has had this success..
Problem 6. You are the marketing manager for Sony. You are ready to introduce a very innovative digital camera. Explain the product characteristics that need to use in order for the product to be quickly diffused through the market.
Problem 7. According to market research, African-Americans drive 46% of the BMW's which are registered in New York City. But, BMW does not advertise on the Number 1 radio station for African-Americans in the area and claims they are not discriminating against African-Americans. What do you think are some of the reasons BMW gives for their action?