Importance of consumer behavior in framework of marketing


Problem:

Looking for an OTA knowledgeable in this area of expertise. I am looking for someone who can write the answers IN HIS/HER OWN WORDS (CLEAR WRITING and PROFESSIONAL)- NO WIKIPEDIA (if you can't write the answers in your own words, please don't accept the assignment):

Important note: Please answer the following questions writing between 200 to 300 words to each questions.

1. What is consumer behavior? What is the importance of consumer behavior within the framework of marketing? How have competitive marketing techniques adapted to the increasing sophistication of consumers? Please provide at least one brand-specific example.

2. What are three aspects of your lifestyle that are different from your parents' lifestyle? What impact does this difference have on the strategies organizations use to market to you compared to your parents? Why?

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Marketing Management: Importance of consumer behavior in framework of marketing
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