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Unique challenges in terms of compensation

Problem:

A sales manager says, "You can never hold enough sales contests for your salespeople. The more the merrier...they are guaranteed to increase your business," Evaluate this statement.

Veteran salespeople can pose unique challenges in terms of compensation. Why? What would you suggest in terms of designing a compensation plan that would motivate a veteran sales rep?

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Marketing Management: Unique challenges in terms of compensation

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