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What are the 4 characteristics of a successful customer service system?
Based on the people interviewed, how do you think their demographics affected the purchase?
What is a reference group? What is an example of a reference group(s) do students tend to belong to?
What motivates an average consumer? Why? Is it possible for an organization to motivate him/her to purchase a product or service? Explain.
Imagine you have been hired as the Client Services Director for Starbuck and have been charged with compiling a new set of customer service standards.
(i) What is the overall attitude score? (ii) Suggest one strength and one weakness of the product as perceived by consumers.
Design a promotional strategy outline using ConsumerBehaviour concepts.
Freshly is launching a new product called "Fitly". This service provides customers with the opportunity to receive fresh products and recipes designed
Despite a huge potential market and strong consumer demand for erectile dysfunction (ED) drugs in China, why has Pfizer failed to generate blockbuster sales
Problem: Discuss customer service levels for an inventory system within the context of quality management.
Marketing strategies for implementing effective CRM systems and potential measurements as to how the CRM affects service delivery and consumer loyalty.
The aviation industry is growing at 5% a year so innovation will be key to maintaining Z-Wing's leading edge.
Now that YOU understand the importance of good customer relationships, how would you have handled this situation differently?
Use your imagination to develop your own data visualization that displays several dimensions with a single plot.like on olympics or any data
Choose a consumer product with which you are familiar. How do you think its marketing team segments its market? What evidence do you see for this?
Discuss the statement "You are what you have". Examine the brands you buy and the places you shop. What do your consumer practices say about you
You are planning to launch Bodyshop's new bamboo facial like consisting of products infused with bamboo in SINGAPORE.
How does Nordstrom satisfy Maslow's Hierachy of Needs for its customers?
Develop problem-solving skills that generate idea creation, and apply them to everyday personal and professional experience.
What are the long-term implications of our collective indebtedness? What are the implications for marketers of high-end products and services?
You will need to search the Internet with the key words of "customer satisfaction index" to find the required information to complete this assignment.
Your boss wants you to recommend what type of family types within the family life cycle to target. What is your recommendation and why.
In your opinion how can companies collect employee feedback and new product ideas? How can they encourage participation in this process?
Potential opportunities for TeraTech and Z-Wing in the area of Marketing and Customer Relationship Management.
Objective: Use effective communication techniques. Discuss the characteristics of consumer behavior.