What factors should be considered in price setting


Problem: What factors should be considered in price setting? Which of these factors is most important? Why? Why is adapting the price of a product important?

Papers should include a title page, writing, and a reference list.  Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What factors should be considered in price setting
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