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Pick a company to audit: What is the company's policy on returns and adjustments?
I need input as to suggested attributes to this type of service as well as identifying positioning and differentiation strategies.
Conduct a SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service.
How can marketers best promote consumer adoption of a new product?
Identify and provide an example of the use of lateral collaboration and vertical collaboration within the organization
Include what they should focus on to improve their customer service levels.
Discuss, and give examples, of how the sales functions of your selected organization are impacted by other non-sales business activities.
Is direct marketing effective? Why or why not? What about interactive marketing?
What is the advertising message? To who is it directed? What is the relationship between consumer behavior and target markets?
Customer service call center in Costa Rica project includes; Organization and product or service analysis
If a company has established the objective of driving incremental sales, what are some of the marketing communications tactics
Explain the main stages of developing and managing modified or new products or services for a global market
o Analyze of the various types of buyers in the international marketplace and the factors that influence their purchasing decisions.
What is your plan to differentiate United Airlines from the others with which you compete?
How reward systems, job enrichment, stress reduction improve effectiveness and explain and communicate how motivation impacts productivity of an organization
What would be The Indirect Competition For a Real Estate Business?
Exotic Smokes Cigarette Company has a $25 million advertising budget for the new product.
What is the difference between the prices among the different organizations? What is the rationale for this difference?
Which marketing environment forces are likely to have the greatest impact on First Solar?
- Demonstrate understanding of impact of FAIRNESS on CRM - Include application of fairness concepts, as described in the readings
For each objective develop one meaningful performance measure, one expected level of performance.
Also consider the product's or service's consumer trends, market segmentation, options for local marketing strategies and branding strategies
Write a letter to president of bank suggesting ideas for increasing profits and enhancing customer service by improving segmentation and targeting strategies.
What is the service design matrix? Why would service organizations want to rely on the service design matrix?
What are the benefits and drawbacks of incorporating marketing into the sales function of an organization?