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Premium-priced companies

Question 1) What premium-priced companies can you identify that are successful?

- What premium-priced companies have you seen fail?
- What justifies a premium price?
- What are the risks starting your price too low?
- What are the risks starting your price too high?

Question 2) How do you determine whether you will aim to be a high-volume/low-margin company or a low-volume/high-margin company?

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Marketing Management: Premium-priced companies

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