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Decision-making process for the two purchases

Question 1: What are some examples of a high and a low involvement purchases you have made in the past?

Question 2: What decision-making process did you follow to make these purchases?

Question 3: Were there differences in your decision-making process for the two purchases? Why

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Marketing Management: Decision-making process for the two purchases

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Marketing Management: Decision-making process for the two purchases

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