Question 1) If you were a Microsoft or auto manufacturer, justify why you would put less than perfect products in the market place. What is the strategy? Is this by design? Are you concerned about the long-term brand impact it will have?
Question 2) GPS is one example of a product with a slow start, but the potential for a huge future. So, how long should you, as a marketer, give your product to be a success? How do you define the appropriate velocity for a new product? How will you set appropriate expectations among the leadership in your organization?