Solved: What makes a good brand name, Marketing Management

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What makes a good brand name

Question 1. Do you think Information Technology is instrumental in improving a company's performance or is it an overhead? Give your perspective using appropriate examples.

Consider a company's performance with respect to the following parameters:

Market share
Consumer loyalty
Recognition/awards

Question 2. What makes a good brand name? Describe a brand name you like and explain why it is a good example of a brand name. What do you think makes a bad brand name? Give an example of a bad brand name. Why?

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Marketing Management: What makes a good brand name

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Marketing Management: What makes a good brand name

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