How is store-positioning strategy like theater


Assignment:

Q1. How is store-positioning strategy like theater?

Q2. What is store image? Why is it important?

Q3. What is meant by store atmospherics? How can the elements of atmospherics be used to increase the store’s success? How are store personnel part of a store’s image?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: How is store-positioning strategy like theater
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