Evolution from hard-sell to relationship selling


Assignment:

In general, professional selling has evolved from hard-sell to relationship selling. Do organizations still use the hardsell style? If so, what types? What do you think the future holds for these organizations? Will the hard sell continue to succeed—that is, are there instances in which transactional selling is still appropriate? If so, when?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Evolution from hard-sell to relationship selling
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