Wheel-of-retailing and retail life cycle, Marketing Management

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Wheel-of-retailing and retail life cycle

Assignment:

Q1. Define retailing. What is the role of retailing in today’s world?

Q2. How do the wheel-of-retailing and retail life cycle theories explain the evolution of retailing? How do the economic environment, demographics, technology, and globalization affect the future of retailing?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Wheel-of-retailing and retail life cycle

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Marketing Management: Wheel-of-retailing and retail life cycle

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