Drawbacks of invasion of privacy


Assignment:

M-commerce allows marketers to engage in location commerce when they can identify where consumers are and send them messages about a local store. Do you think consumers will respond positively to this? What do you think are the benefits for consumers of location commerce? Do you see any drawbacks (such as invasion of privacy)?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Drawbacks of invasion of privacy
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