Assignment:
Q1. The designer jean company Juicy Couture has embarked on a new IMC strategy. It has chosen to advertise on the NBC Nightly News and in Time magazine. The message is designed to announce new styles for the season and uses a 17-year-old woman as the model. Evaluate this strategy.
Q2. Using the steps in the AIDA model, explain why a potential consumer in Question 1 who views Juicy Couture’s advertising may not be ready to go out and purchase a new pair of jeans.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.