Researching local market opportunities


Assignment:

The franchise organization is the most common type of vertical marketing system. It has become a global phenomenon. What type of franchise opportunities are there in your country or region? Visit www .franchisedirect.com/internationalfranchises/ to identify them. Write a report describing a chosen franchise. Identify what type of franchise it represents and research the local market opportunities for its product or service. (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Researching local market opportunities
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