Calculating total cost for an e-mail campaign, Marketing Management

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Calculating total cost for an e-mail campaign

Assignment:

Q1. If a standard banner reaches 670,000 impressions, what would be the cost to the advertiser?(AACSB: Written and Oral Communication; Analytical Thinking)

Q2. Calculate the total cost for an e-mail campaign to subscribers based on the cost of $150 CPM. (AACSB: Written and Oral Communication; Analytical Thinking; Reflective Thinking)

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Calculating total cost for an e-mail campaign

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