What is shopper marketing


Assignment:

Q1. What is shopper marketing, and how might retailers use Wi-Fi technology to implement it? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)

Q2. What will be the likely response as more shoppers learn that retailers gather information without their knowledge? (AACSB: Written and Oral Communication; Reflective Thinking)

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: What is shopper marketing
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