Developing exclusive arrangements with resellers


Assignment:

Q1. Explain how a vertical marketing system differs from a conventional marketing system. (AACSB: Written and Oral Communication)

Q2. Is it common for manufacturers to develop exclusive arrangements with resellers in your country? Are there problems with such arrangements, and are they legal? (AACSB: Written and Oral Communication; Reflective Thinking)

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Developing exclusive arrangements with resellers
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