Determining brand of athletic equipment


Assignment:

Q1. Who are the fashion opinion leaders in your country? How do they match up with the desired profile for such leaders?
Q2. The adoption of a certain brand of shoe or apparel by athletes can be a powerful influence on students and other fans. Should high school and college coaches be paid to determine what brand of athletic equipment their players wear?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Determining brand of athletic equipment
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