Spontaneous purchases of desirable products


Assignment:

Spontaneous purchases of desirable products is something all retailers want. The problem is that spontaneous purchasing also means spontaneous thefts. However, security can be expensive and, above all, it deters consumer interaction and impulse buys. By creating a theft-free environment, retailers find themselves creating a negative selling environment. How big a problem is shoplifting, and is store design partly to blame?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Spontaneous purchases of desirable products
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