Variables affecting purchase decision for product


Assignment:

Q1. Select a product category and, using the life-cycle stages, list the variables likely to affect a purchase decision for the product by consumers in each stage of the cycle.
Q2. Locate one or more consumers (perhaps family members) who have emigrated from another country. Interview them about how they adapted to their host culture. In particular, what changes did they make in their consumption practices over time?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Variables affecting purchase decision for product
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