Using consumer postings on brand community facebook, Marketing Management

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Using consumer postings on brand community facebook

Assignment:

Under what circumstances might it be unethical to use consumer postings on a brand community Facebook site as data in qualitative research? Give examples. Justify your answer.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Using consumer postings on brand community facebook

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Marketing Management: Using consumer postings on brand community facebook

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